Three industry leaders shared their perspectives on digital and e-commerce marketing at an online symposium organized by the Marketing Management program of the Graduate School. The virtual symposium entitled 鈥淐lick Revolution: Evolution of E-Commerce Culture鈥� tackled digital marketing and e-commerce strategies adapting to the current brand and consumer behaviors that SMEs and startups can maximize to grow their businesses. The speakers were Pick.A.ROO Head of Operations Eric Bataga, Digital Strategy Consultant Lourdes Batac, and REAP Success Founder and President Rico Emmanuel Pineda.
Bataga, in his talk, 鈥淏eyond Pandemic 鈥� A Journey of a COVID Start-up鈥�, emphasized the importance of improving consumers鈥� shopping experience and adapting to consumer needs in winning their hearts and in growing one鈥檚 business. He also pointed out the power of word-of-mouth in driving awareness and building a consumer or user base.
Batac tackled 鈥淯ntangling the Messy Middle of Pinoy Digital Shoppers鈥�, going in-depth on consumers鈥� exploration and evaluation stages before making a purchase. Batac shared new online shopping behaviors that emerged as Filipinos adapted to change in the previous years, as well as behavioral science principles that businesses can leverage on to convince consumers and drive purchase.
Pineda discussed 鈥淣etworking 101: From Relationship-Building to Brand-Building鈥�, emphasizing on the importance of building connections, particularly for service-oriented businesses and startups that are yet to venture into e-commerce. He pointed out the importance of establishing business missions and values, goal-setting, and network-building to kickstart one鈥檚 business.
The event also included giveaways that resembled online shopping flash deals 鈥� including prizes from event sponsors such as Chooks-to-Go, VitaCoco, Santen Pharmaceuticals, Ajinomoto Philippines Corporation, Team Sir George Salon 鈥� SM Fairview, and Activex by Evyap.
鈥淐lick Revolution: Evolution of E-Commerce Culture鈥�, which was hosted by Gelli Victor and DanTroy Gonzalvo, saw an estimated 1,800 viewers both on Zoom and Facebook Live. The event opened with a message from Graduate School Dean Prof. Michael Anthony Vasco, Ph.D.
