The College of Tourism and Hospitality Management, through its 六合彩直播开奖 Sentro Turismo鈥檚 Pagsibol program, did a turn over of the Strategic Management Plan (SMP) 2024-2028 of the Clark Freeport and Special Economic Zone (CFSEZ) Meetings, Incentives, Conventions, and Expositions (MICE) during the 10th Philippine MICE Conference 2024 on July 10-12 at the SMX Convention Center Clark, Pampanga.
The President and Chief Executive Officer of Clark Development Corporation (CDC) Atty. Agnes Devanadera and the Tourism Promotions Board Philippines Chief Operations Officer Ms. Maria Margarita Montemayor Nograles highlighted the said turnover during the Plenary Closing Ceremony of MICE Con 2024.
The CFSEZ MICE SMP鈥檚 primary purpose is to provide strategic direction and develop a roadmap specifically for the MICE industry of Clark and its key stakeholders. The strategic management plan is aligned with the vision, mission, and objectives of the CDC, the Regional Department of Tourism, and the goals and objectives of the private sectors within Clark. It also helps identify the different external, internal, and competitive factors and trends that can influence and impact the delivery of MICE services in Clark; recommend a formal structure or committee focused on MICE to be implemented by the CDC; create guidelines and strategies that aim to provide direction for the implementation and delivery of MICE services in Clark; and develop institutionalized action plans for Clark鈥檚 MICE committee.
The project team was headed by its Project Director and Dean of CTHM, Atty. Gezzez Giezi G. Granado, DCL together with its members, Asst. Prof. Jame Monren T. Mercado (Project Coordinator), Asst. Prof. Jane G. Devanadera (Academic Project Consultant), Ms. Ma Darlene Joyce C. Loquias (Industry Project Consultant), Mr. Arnulfo Ricardo A. Bution (Writer/Researcher), Ms. Kathrine Camille A. Nagal (Writer/Researcher), Ms. Nikki Ciara S. Almirez (Research Assistant), and Ms. Ruby Ann I. Lucina (Graphic Artist).
It was also during this conference that the MICE Youth Challenge 2024 was held where students from the College of Tourism and Hospitality Management bagged the 1st Runner-up for an event business proposal titled 鈥淢ANGAN! Biyaheng Pampanga, a Dine and Ride Adventure!鈥�. The proposal was conceptualized by BS Tourism Management studentsKyle Alexandra A. Mararac, Krishna Andrei O. Martinzo, Alyssa Shane P. Paguio, and Solomon M. Santiago.
The team were under the guidance and supervision of their academic advisers Asst. Prof. Maria Concepcion A. Ang, MBA and Mr. John Jerick C. Santos, MLdrshpOrgLrng. Additionally, the Tourism Promotions Board appointed Mr. Anton Magpantay as an industry coach to better align the wholeness of the event business proposal to the practice of the industry.
The college鈥檚 constant support to LGUs through the Sentro Tourismo and the commendable performance of the students at this year’s Philippine MICE Youth Challenge underscores the institution’s commitment to excellence and the promising future of its students in the MICE industry.
